Paula Fontell

”We need everyday superheroes to solve big challenges!”

We live in interesting times. This on-going global shift inspires my thinking 24/7. We’re in the middle of a sea change, hence it is a far bigger risk not to do anything than start finding out what this shift means to the business. This is the message I convey to CEO:s when working with them.
Figuratively speaking, I open new doors to show an overflow of marvellous opportunities that moving towards a circular economy could provide to them.

I made a long career at Nokia before setting up Ethica with Anne. One of the key things I learned there was the competence to organise complex development projects, envision purposeful objectives that support the business strategy and get the staff as well as the C-suite engaged in the process.

My role at Ethica is to focus on business development, sales and develop our service portfolio to meet the clients’ needs. We’ve got a number of brilliant international partners, such as the World Economic Forum Circular Economy Work Force, and through the Cradle2Cradle collaboration we can ensure to be ahead of the curve to spearhead the world towards a circular economy.
The brave side of me gets me to jump always into new challenges and test out new and inspiring way of working. I wish to share this same attitude with our clients. Solving the future challenges require everyday superheroes!