They’ve got the spark.

Success stories

Selected references

”Ethica’s way of working was highly professional, customer oriented and focused on business development.”

Markku Koskinen, CEO, Koskisen Ltd

“Ethica brings circular economy thinking into the core of business development and knows how to develop the most relevant focus areas in any business sector.”

​Tanja Pöyhönen, Kinno – Kouvola Innovation


City of Tampere, Hiedanranta – a circular neighbourhood: We’ve been working with the City of Tampere for over two years starting from concept development to evaluating the master plan from the circular economy perspective.

“We gained a huge amount of expertise and the project went forward very smoothly. When we started we didn’t have a clear vision, so we really wanted to explore different aspects with Ethica and we had a number of extremely deep-diving and insightful discussions, which always added value to us. This was one the most positive experiences I’ve had in my career.”

Reijo Väliharju, Hiedanranta Development Director, City of Tampere

Read more about Hiedanranta concept here: Hiedanranta makes the City of Tampere a forerunner.


Business Tampere – Tampere Region Circular Development: Ethica has collaborated with Business Tampere through their 6Aika Strategy on urban development. Ethica’s project consisted of two parts: 1) Developing circular potential in Eco3 area, Taraste industrial park and Hiedanranta and giving one-to-one consultation to businesses wanting to locate in the area 2) developing circular construction principles in Hiedanranta.

“Ethica has executed the whole project in a profound and orderly manner. We’ve been very happy with our collaboration.”

Päivi Nahkola, Senior Business Advisor & Pirkko Eteläaho, Project Manager Circular Economy, Business Tampere


Technology Industries of Finland – Circular growth platform: We’ve designed and facilitated a workshop series to member companies of Technology Industries of Finland. The workshops focused on circular ecosystems, circular design and circular business development.

“Collaboration with Ethica has been extremely successful. We’ve been extremely satisfied with Ethica’s expertise and their concret tools, through which our member companies have been able to develop their business according to the circular economy principles. Ethica represents leading circular economy expertise in Finland.”

Carina Wiik, Technology Industries of Finland


Helsinki Metropolitan Area Reuse Centre Ltd. – Circular Business Models: The Reuse Centre wanted to make sure they are able to meet the future customer needs. Ethica built a roadmap through which the company can develop new service and product concepts and bring the circular economy principles in the heart of their strategy.

“Ethica developed our ideas into a systematic and operative circular roadmap.”

Kirsi Siitonen, Sales and Marketing Director, Helsinki Metropolitan Area Reuse Centre Ltd


Smart&Clean Foundation – Urban Food: The objective of the project was to identify novel, low carbon and scalable initiatives which could form an internationally renowned, circular urban food ecosystem in the greater Helsinki area. Ethica engaged with a large number of different stakeholders to map out the actors and most promising operational models for future development.


Design Forum Finland – EcoDesign Sprint: Ethica collaborated with Design Forum Finland to develop the EcoDesign Sprint for SMEs and design agencies as part of the EcoDesign Circle project. Ecodesign Sprint is a three-day holistic training and acceleration programme based on circular economy thinking. It is an intensive and strategic programme focusing on identifying new circular business opportunities, and with the expertise of the design agency it results in novel product/service concepts for the SME. Read more.


Prime Minister’s Office – Rapid Circular Experiments: Ethica was the selected partner for The Prime Minister’s Office to facilitate the Rapid Circular Experiment project and provide hands-on support to SMEs, associations and private individuals conducting their experiment projects.


European Insitute for Innovation & Technology (EIT) – Circular Economy Think Tank: Ethica’s role in the EIT Raw Materials project was to develop a methodology through which novel circular solutions can be developed into viable business models and ecosystems. The methodology was successfully tested with two cases: AMS Institute in their PUMA (urban mining) case and HSY Helsinki Region Environmental Services Authority for bottom ash & ash high value solutions.


Relooping Fashion: Together with VTT – Technical Research Centre of Finland Ethica led a two-year development project to pilot a closed loop textile ecosystem. Ethica focused on modelling the future textile ecosystem as well as research on consumer interface and developing a circular narrative. The project was recognised by The Circulars 2016 and chosen to Sustainia 100 publication. Read more about Relooping Fashion.