Building the circular future through a multiple methods


Ethica has been working on a circular economy (CE) since 2013. During this time we’ve been involved in a number of different projects across sectors ranging from competence building through circular strategy to R&D projects focusing on the entire circular value network.

One of our highlights so far is the Highly Commanded status at the Circulars 2016 competition given by the prestigious jury (e.g. Dame Ellen MacArthur and Mr. William McDonough) and the invite to be part of the World Economic Forum’s Circular Economy Taskforce 2016.

Below you will find some examples of our work. There might be something that matches your needs and vision, or we can just sit down and discuss together what is the best way to grab your circular opportunity!

Strategic development and concepts

European Institute for Innovation & Technology (EIT) Circular Economy Think Tank: Our role is to plan a methodology for EIT’s Circular Economy Think Tank. Urban mining and the PUMA project serves as the first test case in Amsterdam in March/April 2017. The focus is on identifying circular business opportunities for diverse actors in urban mining. The project is collaboration with VTT (Technical Research Centre of Finland) and AMS Institute.§

Hiedanranta – the circular neighbourhood, The City of Tampere: Our project focuses on crystallising differentiating factors and developing a circular value proposition for the neighbourhood. We also develop the circular business ecosystem (e.g. nutrients, recycling, services and technologies) as well as create an action plan for business collaboration.

Relooping Fashion: Together with VTT we lead a two-year project (funded by Tekes), which aims to pilot a closed loop for textiles in industrial scale. Ethica’s role in the project is two-fold: 1) modelling the circular ecosystem 2) researching consumer interface: consumers’ views on remanufactured clothing and communications.

Circular Economy Platform collaboration with Finnish Technology Industries (FTI): We have planned and facilitated a series of circular economy workshops for the FTI member companies. In workshops we use our tools and methodology to develop business operations from the CE perspective.

Circular Business Models: The Helsinki Metropolitan Area Reuse Centre Ltd wanted to develop their business towards a greater circularity and ensure that they are able to meet the future customer expectations. Ethica built a roadmap, through which the company can build new products and services and embed the CE principles into their strategy.

Presentations and workshops

Circular Economy International Forum – Reunion Island: Ethica was invited to the Reunion Island Circular Economy Forum as one of the ten international experts to develop the regional strategy on growth and business.

Circular Economy Clinic at the Oulu Business Summit: Ethica facilitated 1-2-1 sessions for companies and local authorities to identify new circular business opportunities.

World Watch Institute Europe Seminar: Ethica gave a keynote speech on a circular economy in built environment through using ’Hiedanranta – a circular neighbourhood’ as a case-example.

EU Commission Majvik seminar: organised by the Finnish EU Commission dept. Ethica was invited to the seminar as a circular economy expert and panellist. Apart from the press, the seminar gathered representatives across diverse organisations as well as high-level politicians, including the Vice-President (jobs, growth, investments and competitiveness )Jyrki Katainen and his cabinet members.


Report: Boosting Circular Design for a Circular Economy (2015): Together with De Groene Zaak Ethica co-authored a report highlighting the importance of circular design from the regulatory framework perspective. As part of the project Ethica interviewed a number of circular leading lights, including Philips, Desso and Interface. The report was recognised by the EU Commission for the carefully articulated design approach, which was considered to be in line with the EU’s circular strategy work.